Leveling Up Learning: Blix Toys Hits the High Score on Shark Tank India - Start-Up Hyderabad
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Leveling Up Learning: Blix Toys Hits the High Score on Shark Tank India

 3 weeks ago    

In the game-changing world of edutainment, Blix Toys is leveling up the way kids dive into science and tech. Founded by the trailblazer Abbas Gabajiwala, a third-gen toy guru, Blix Toys is on a mission to remix STEM education with its rad robotics kits and STEM toys that are anything but basic.

At the core of Blix Toys is a vibe that’s all about turning learning into a playdate with curiosity. With a lineup that’s designed to turn science concepts into hands-on fun, Blix Toys isn’t just creating toys; it’s crafting portals to worlds of discovery and adventure.

Queue up Queaky, the star player among Blix Toys’ collection, which schools kids on the ABCs of electricity, conductors, and currents. Dropping on platforms like Amazon, Queaky is more than just a plaything – it’s a curiosity catalyst designed to spark lifelong learning flames.

During an epic showcase on Shark Tank India, Abbas Gabajiwala pitched Blix Toys’ vision, seeking ₹80 lakhs for 2% equity. Plot twist: Abbas’s bro runs Zephyr, Blix Toys’ distribution ally, stirring up some initial drama about potential biz conflicts. But Abbas cleared the air, securing the scene as distribution rights were chill and non-exclusive.

Aman Gupta, vibing with Abbas’s future-forward mindset, made an offer of ₹80 lakhs for 4% equity, throwing in a plot twist of his own. If any bro drama went down, Aman could opt to buy out Abbas’s stake in Zephyr. While this condition had the other sharks shook, Abbas locked it down, showing he was all in for Blix Toys’ success story.

The plot thickened as sharks like Anupam Mittal, Namita Thapar, and Peyush Bansal threw their hats in the ring, keen to back Blix Toys. Aman Gupta and Ritesh Agarwal teamed up, raising the stakes to ₹1 crore for 6.25% equity, while Peyush Bansal slid in with an ₹80 lakhs offer for 4% equity. Vineeta Singh and Anupam Mittal weren’t about to sit this one out, adding to the hype with their own proposals.

Abbas, in a boss move, hit back with a counter of ₹90 lakhs for 3% equity, showing off his negotiation skills and clinching a deal that put Blix Toys on the fast track to ruling the edu-play kingdom.

With some heavyweight investors and a killer team backing him, Abbas Gabajiwala is set to take Blix Toys beyond the stratosphere, making the dream of transforming education through play a reality. As Blix Toys keeps inspiring mini geniuses and turning learning into the coolest game in town, it’s proving that education can be as thrilling as leveling up in your favorite video game.



Nethrikaa Greeshma

Hi, I am Greeshma Nethrikaa. I'm an engineer by day and a content writer by night!


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