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Hire Interns for free in 10 days via InternTheory’s Online Summer Fair ☺ !

More than 50% of India’s companies work with interns in one way or the other, could be across Marketing, PR, HR Finance, Social Media, IT and NON-IT sectors. But how many of us face the …

Read More   9 months ago    

Social Media Day – 2017

Celebrate Social Media Day on June,30th at Hyderabad,India Social Media Day to connect between cultures, movements and super-fandom. It is annual global event celebrated every year in the month of June. Connect with like minded people …

Read More   1 year ago    

3 daily routine to inculcate to make a strong social media presence

Just entering the world of social media for all your marketing efforts is not enough. You have to ensure that it is reaching to the right audience at the right time. To make it a …

Read More   1 year ago    

Snapchat To Snap Your Startup? Yes!

The fact that Social Media is a powerful force to reckon with, is well known. A few weeks go, at Startup Hyderabad, we discussed how to manage your personal digital brand. (in case you missed …

Read More   2 years ago    

Twitter confirms what we’ve all been waiting for!

Twitter-character-limit-for-direct-message-increased

A couple of days ago, Twitter formally announced what rumour mills had been anticipating for a little while now: An extension to their 140 Character limit! Woot! Woot!

But before you get very excited, there are certain provisos to this grand announcement. The 140 character limit still stays, but the following are no longer part of that limit:  Twitter Handles while replying.  This is a big one, when you reply to a tweet, the handle of the original poster will not be counted toward the 140 character count. For me, this makes my tweet life a lot simpler. I dislike cutting words short, like using ‘b4 for before’ – I’m just old school that way.  Attachments: Basically, photos, videos, and quote tweets will also be exempt from the 140-Character count. Twitter will also allow you to re-tweet yourself by enabling the retweet button for your own tweets.

This update will roll out in the next few weeks, making your tweeting experience a lot more rewarding. There have been countless times, I’ve had to edit and re-edit my tweets in order for them to fit!

Interestingly, I had read a article a little while ago analysing the existing services being offered by Twitter and the author had made a few very interesting recommendations. Among other things, the author suggested Twitter do away with the @handles counting towards the character limit! Well, the writer got what they wished for! You can read the article here.

How does this change your twitter experience, comment below and let us know!

Digital presence – Personal Brand building.

Digital-Footprint

“Don’t think you are. Know you are.” This quote by Morpheus from The Matrix has always stayed with me and I find it apt for this post on owning and managing your digital being. For us today, simply existing in the real world is not enough. We also need to have an online presence that resonates with who we really are. These days, many people will look you up online before they meet you in person. It is this digital profile that creates people’s perceptions and expectations before actually meeting you in person. From business associates, clients, potential employers to investors, founders, and incubators, everybody makes sure to take a look at your social profile before forming an opinion. And it’s not like there is anything you can do practically to avoid this. Unless you are literally living under a rock, you will invariably have a digital presence. Then why not take control of what it reflects?

As a simple exercise, do a quick search with your name and see what pops up. Do you like everything you see? Do you believe it stands for an accurate representation of you? You can begin to build your brand from there. Keep in mind these basic guidelines:

Personal or Business. It can get a little hard to maintain the difference between personal accomplishments to business networking. But this is important. A good place to start is to keep these tools separate. For example, LinkedIn is a social network for professional contacts. What you share there should be strictly business. Engage in knowledgeable conversations and post work related updates. Twitter is another good example. Sharing a witty update here is actually quite alright. Of course, there might be a situation that, although is personal, the accomplishment is worth sharing everywhere. For example, if you’ve done a vigorous and challenging trek – you could share it on your professional network.

Consistency. You’ll probably hear a lot of this word. And that’s good, because this is a very important aspect of managing your digital presence. Whatever you choose to post, consistency is the key. Consistency across all your profiles in the digital world acts as a positive signal for anyone who looks you up.

Promote Yourself. There is no shame in a little self promotion. I’d even go as far as saying it’s healthy for you. What this means is capitalise on any opportunity to promote yourself. If you’ve written an article or are speaking at a conference – no matter how small or big. Find out if you can get the video clip of your session. Use this. If you have a little (or big) award from somewhere, a letter of appreciation from someone important, don’t hide it away. Feel free to let others know about your accomplishments.

Keep your profile information up to date. It is very easy to forget about the endless profiles you have and never update them. This should be avoided. Either have a very limited set of social media profiles or make sure they are all linked to be updated simultaneously. It does not bode well to see a twitter profile that was last active 5 months ago. Always make sure that your current work information is up-to-date. Professional networks like LinkedIn or Behance need to be current. Be aware of what is written about you. Set up alerts for any mention of your name in the digital world. You should know what your profile goes into and if you approve of it.

Blogging. Having and maintaining a blog is a whole category to itself. A blog is an extremely powerful tool to have for your personal brand. A well maintained blog gives the reader a very positive insight about the author. That said, a blog is not for everybody. Don’t have one for the sake of having one. A poorly written blog can do more harm than not having one.  

A key tip to remember is not to project a certain personality that you like onto your digital presence. Try and keep it as close as you can to your real self.

Describe – Share the story behind your memories

Today, with the world growing closer through social media, sites like Facebook, Instagram and Snapchat provide a platform for individuals to share their photos and latest updates with family and friends and stay connected. Every …

Read More   3 years ago    

Why shouldn’t start up founders ignore Digital marketing?

The world is certainly shrinking! With globalisation and the advent of the digital age, it has certainly shrunk to the size of a small village where everyone knows everyone or is separated by only three …

Read More   3 years ago    

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